Our Entero Direct platform is a cloud-based ‘software-as-a-service’ solution that allows retailers to order their procurement needs from us. Retailers can use the platform for placing orders, tracking and making payments on the go. The platform provides retailers with order management and tracking, as well as returns and claims settlement processing. This enables retailers to have visibility of the inventory in real-time, as well as check the status of their orders in real-time. The platform also includes loyalty programs for better retention of retailers. Through the platform, we also drive new retailer expansion with limited in-person sales force deployment.
Further, through Entero Direct, our sales force are also able to plan their customer visits, access live inventory levels, view running offers, promotions and other relevant customer information before assisting customers to place an order. Our delivery fleet can also use Entero Direct to plan their deliveries and update delivery status on the application.
Our Entero CRM application is our customer relationship management tool that manages and analyses our interactions with customers, in order to increase customer retention and wallet share. Through Entero CRM, our call centre executive is able to access customer information such as past billings and outstanding payments while communicating with customers. Our Entero CRM also keeps track of all customer calling schedules (including any missed calls) made on our CRM platform, to ensure robust customer management
We have developed our in-house Entero ERP system, which has been implemented across multiple locations in India. Our Entero ERP system is a cloud-based ERP tool. Some of the key benefits of our Entero ERP system includes seamless integration of data across locations complete control over product and customer masters enhanced security features such as web application firewalls better centralized controls lower risk of data loss.
We have developed Teqtic as a data warehouse, business intelligence and data analytics tool to generate customized reports, by using our past customer transactional data and records. Teqtic is a cloud based system which makes it easy for us to roll out updates and new features to all users. We utilise Teqtic to generate customized reports to monitor, among others, sales, purchases and inventory levels at all of our distributors and warehouses across India. Teqtic is utilized by both us and our external customers. We provide identity-based access control to our customers.
Among the reports that we provide to external customers (mainly pharmaceutical companies) include: account wise product wise sales; real-time inventory visibility at warehouse locations; sales by company division, geography, customer & salesperson; and proof of delivery reports.
These reports generated by Teqtic can be customized based on our customer requirements. Our business teams work with our customers to understand their requirements and thereafter customize the reports accordingly.